The early days of the post-academic internet saw a considerable, and to some audiences unexpected, dominance of news media by big offline media brands.
So long as facts remain hugely more expensive to obtain than opinions, these brands will remain dominant. Importantly, this means that they are likely to remains as politically aligned as they have always been. The single biggest factor which determines government communications policy, the political landscape of big media, is consequently likely to remain largely unchallenged by technological factors.
Despite this, technology does promise to have two politically significant impacts on the relation between governments, citizens, and media companies.